Site security is also an important ranking factor for websites. Sites that use HTTPS encryption and other security measures are more likely to rank higher in search results than those that don't. Social impact Overall, graphic design plays a vital role in modern marketing and branding, helping businesses establish their identity, communicate their message, and engage with their target audience. By understanding the principles of color, typography, and visual communication, businesses can create compelling designs that capture the attention of their audience and effectively communicate their brand's message.